Many stars walked the red carpet at the 91st Academy Awards this year, but one star that shone brightest was Cadillac.
In its sixth year sponsoring the Oscars, Cadillac expanded its campaign to not only air four TV spots during the ceremony featuring 2019 SUVs like the XT4 and Escalade, but to join the celebrities on the red carpet. Using the design in their own logo crest, Cadillac highlighted the four rising blue lines to emphasize its pledge to push boundaries and rise above. As the stars walked the red carpet and ascended to the marquee interview platform, the stairs illuminated blue with each step mimicking the Cadillac crest.
Under this banner of ‘Rising Above,’ Cadillac sponsored the Oscars and spotlighted historic achievements of the automaker, from the electric starter to the hiring of the first woman automotive designer. Other stars joined the campaign like Yalitza Aparicio from Roma and music by Childish Gambino.
Cadillac even serendipitously joined the winners of Best Picture for 2019, Green Book. The five-Oscar-winning movie is set in a 1962 Cadillac DeVille in which stars Viggo Mortensen and Mahershala Ali travel across the segregated South.
If you want to feel like a star, drive a Cadillac from Bradshaw Cadillac.